The COVID pandemic has changed the world around us and it will probably never be as it was before. However, the impact of Corona has changed the global perception towards Ayurveda and herbal medicines. The alternative forms of medicine which were usually looked down upon by the western world are now being considered as a means to better immunity and overall health. This gives rise to the immense potential for Indian businesses who wish to start export of Ayurvedic and herbal products.
As a business involved in exporting ayurvedic and herbal products, you should also promote your products apart from completing other export documentation requirements. This will not only make them more accepted worldwide, but it will also be good for your business. So, how can you promote your indigenous medicinal products?

Right Information

There is a lot of misinformation about Ayurvedic and herbal products. Some believe they do notwork, while some assume it is only used in India. As an exporter of Ayurvedic and herbal products,you can set the record straight by sharing authentic information backed by proofs. Indian Ayurvedic system is a few thousand years old and you can share the right information with the audience. This will not only increase their interest but will also clear any misconception about the

Products. It is vital to communicate and reiterate that Ayurveda is a time-tested science to ensure long-term as well as a regular business.

Authenticity

There are many Ayurvedic and herbal products in the market with bizarre claims. You can get you rproducts tested and certified by various agencies to set your products apart from the rest. This will ensure that your potential customers can trust your products and use them like any other allopathic product. Ensuring that your products are registered with the right authorities ascertains that your products can be sold in a greater number of countries.

Digital Presence

In today’s digital world, it is extremely critical that your organisation has an online presence. Your company website should elaborate on the background of your organisation and give details about the products. A social media presence is also required to establish brand credibility. You can also share videos of the actual product manufacturing process, your warehouses, and testing that is carried out. This ensures that your potential buyers get a peek into your business process and the high-quality of your products.

As an exporter, you should assist your partners to promote the products in their local markets.Arranging virtual seminars by the subject experts in the local language can help you build your brand in the international market. Such an act enables the actual users of your product to get their queries resolved. The Indian government also offers assistance to businesses looking to export traditional Indian products. You can leverage these schemes as well to rapidly establish your business.

Export of Ayurvedic products is lucrative business which can generate huge revenues. However, you need to be focussed on your core business and actively promote it. You can leave the export documentation to the experts. Expodite's export management software has every feature you will need to run your export business. From inventory management to shipping documents, we have got you covered. Get in touch with us to know about customised solutions for your business.